Question

........is used to improve the appearance of the context in the web page ​

Answer 1

Answer:

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Citations (65)

References (78)

Figures (6)

Abstract and Figures

Purpose – Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. The purpose of this paper is to analyse, from a marketing point of view the main aspects that could influence online users' perceptions and behaviours, in order to achieve a successful e-commerce website. Design/methodology/approach – An extensive literature review was developed emphasising the special role that web design could play in the interaction user-interface. Besides, the methodology related to benchmarking allows firms to know the best practices and to learn some key lessons for developing their businesses online. Findings – The literature review affirms that web design is a key factor for getting positive outcomes as it influences on users and online consumers' perceptions and behaviours. A website design addressed to simplicity and freedom of navigation provides clear, timely and accurate information in all its contents and an appearance that calls for the users' attention. Research limitations/implications – The paper offers a Decalogue of guidelines that could improve the design of the e-commerce websites regarding the aesthetic appearance of the website, the navigation through the site, the information and contents and the characteristics of the shopping process. It could be interesting to analyse empirically the impact of all key attributes on the users' perceptions and behaviours. Originality/value – This is one of the first studies which explains how a website must be designed from the demand's perspective. The analysis of the users' perceptions and the marketing view of design could help designers to find the website that best matches their users' needs and so, to improve the relationships between users and companies through their interfaces.

Answer 2

Answer:

Cascading style sheets(CSS)

Explanation:

CSS(Cascading Style Sheet)  is used to improve the appearance of the contents in the web page.​

With CSS, we can control the color, font, the size of text, the spacing between elements, how all elements are positioned and laid out, which background images or background color are to be used, different display for different devices and screen size, and much more!

HTML only defines the structures of a web page. But for making the websites appealing and attractive to user, we use CSS(Cascading Style Sheet) .

It defines all the properties that can be applied on HTML tags and improve the appearance of the contents in the web page.

There are three ways in which CSS can be applied:

Internal CSS

External CSS

Inline CSS

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