It designs a product and a marketing program that will appeal to the broader number of buyers. It relies on standardization and mass production in manufacturing, mass distribution and advertising. He narrow product line keeps down costs of research and development production, inventory, transportation, marketing research, advertising, and product management
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The performance of employees, organizing resumes and job applications, scheduling interviews and assisting in the process and ensuring background checks. Another job is payroll and benefits administration which deals with ensuring vacation and sick time are accounted for, reviewing payroll, and participating in benefits tasks, like claim resolutions, reconciling benefit statements, and approving invoices for payment. HR also coordinates employee relations activities and programs including but not limited to employee counseling.
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