It involves transport, warehousing, advertising which facilitates transfer of goods from producer to the final consumer
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This channel of distribution involves one intermediary to transfer goods from the manufacturer to the customer. In this, the title and risk transfers from manufacturers to retailers who in turn sell goods to customers. This distribution channel enables manufacturers to retain control and approach large number of potential customers.
Explanation:
Wholesale trade constitutes a link between the producers and the retailers. (ii) Retail Trade – It involves the sale of goods to the ultimate consumers. A retailer buys goods from wholesalers or manufacturers and sells them to the final consumers. He serves as the last link in the chain of distribution.
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