it is a type of model which is primarily described as one way process of communication
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Advantages of a linear model
A linear model of communication envisages a one-way process in which one party is the sender, encoding and transmitting the message, and another party is the recipient, receiving and decoding the information.
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Advantages of a linear model
A linear model of communication envisages a one-way process in which one party is the sender, encoding and transmitting the message, and another party is the recipient, receiving and decoding the information.
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