It is almost impossible to escape from advertisements. Large hoardings stare down at
you from the sides of the roads; neon signs wink above shops; in magazines and
newspapers advertisements take up more room than the reading material. All these are
twentieth-century developments which have grown side by side with the spread of
education and technical advances. Advertising affects not only our ears and eyes but also
our pockets. Some critics point out that advertising actually raises the cost of products.
Whenever you buy an advertised brand, about 25% of what you buy may represent the
cost of advertising the name.
But there are a few things to be said in its favour. Although some things cost more
because of advertising, other things cost less. Newspapers, magazines, radio and
television all carry advertisements, and money received from the advertisers helps to
lower the cost of production. In this way, we get information and entertainment at lower
prices than would otherwise have been charged. It gives rise to competition among
manufacturers which benefits the customer by offering him a wider choice. paraphrase
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