Question

It is common to say that the 'media sets the agenda' because_

Answer 1

Answer:

Media tends to focus on the particular aspects of story because they believe this makes the story interesting. Also if they want to increase the public support for this they do this by focusing on one side of a story.

hope this helps you!!

Answer 2

Answer:

Agenda-setting theory. Agenda-setting theory describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda".

That is, if a news item is covered frequently and prominently, the audience will regard the issue as more important.