Question

It is easy to make a delicious-looking vegetable burger at home. But would this burger still look delicious after it sat on your kitchen table under very bright lights for six or seven hours? If someone took a picture or made a video of this burger after the seventh hour, would anyone want to eat it? More importantly, do you think you could get millions of people to pay money for this burger? These are the questions that fast food companies worry about when they produce commercials or print ads for their products.
Video and photo shoots often last many hours. The lights that the photographers use can be extremely hot. These conditions can cause the food to look quite unappealing to potential consumers. Because of this, the menu items that you see in fast food commercials are probably not actually edible. Let’s use the vegetable burger as an example. The first step towards building the perfect commercial burger is the bun. The food stylist—a person employed by the company to make sure the products look perfect—sorts through hundreds of buns until he or she finds one with no wrinkles. Next, the stylist carefully rearranges the sesame seeds on the bun using glue and tweezers for maximum visual appeal. The bun is then sprayed with a waterproofing solution so that it will not get soggy from contact with other ingredients, the lights, or the humidity in the room. Next, the food stylist shapes a vegetable patty into a perfect circle. Only the outside of the patty gets cooked—the inside is left raw so that the vegetables remain moist. The food stylist then paints the outside of the vegetable patty with a mixture of oil, molasses, and brown food coloring. Grill marks are painted on. Finally, the food stylist searches through dozens of tomatoes and heads of lettuce to find the best-looking produce. One leaf of the freshest lettuce and one center slice of the reddest tomato are selected and then sprayed with glycerin to keep them looking fresh. So, the next time you see a delectable hamburger in a fast food commercial, remember: you’re actually looking at glue, paint, raw vegetables, and glycerin! Are you still hungry?(i)What do fast food companies worry about when they produce advertisements? 3(ii)Why is the job of a food stylist? 3(iii)How does the food stylist make sure the burger looks good in the photo? 3(iv)What is the purpose of the author in this passage? 3(v)Find words in the passage that mean, 3 a)can safely be eatenb)damp, moistc)delicious

Answer 1

Answer:

(i)  The appearence of burger at commercials because after waiting for six or seven hours under bright lights it won't look edible

(ii) The person employed by the company to make sure the product looks perfect and appealing in the photos

(iii) By finding the bun with no wrinkles, rearranging sesame on the bun using glue , spraying the bun with a waterproof solution ,painting the vegetable patty with food coloring and searching for the best looking tomatoes and heads of lettuce, all for visual appeal.

(iv) To indicate how deceiptive food commercials can be.

(v)  a) edible

b) moist

c) delectable

Explanation:

Answer 2

Answers are given below:

1. Fast food companies are most worried about the appearance of the food items on commercials. Advertisements take 6-7 hours and in the meanwhile the light and humidity degrades the appearance of the food item.
2. The job of a food stylist is to make sure the food looks perfect especially in commercials.
3. The food stylist takes care that the food looks good in photos and commercials because the sales of the company's product depend on the advertisements. Attractive advertisements contribute vastly to high sales.
4. The purpose of author is to inform the readers that the perfect photos in commercials are fabricated and not real.
5. (a) edible; (b) soggy; (c) delectable

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