Question

It's clear that the lives of many creative artists are being transformed by digital technology. But
competing schools of thought cite the very same technology in support of strikingly different
conclusions.
One group, for example, says the ability to widely distribute the best performers' products at low
cost portends a world where even small differences in talent command huge differences in
reward. That view is known as the "winner take all" theory.
In contrast, the "long tail theory holds that the information revolution is letting sellers prosper
even when their offerings appeal to only a small fraction of the market. This view foresees a
golden age in which small-scale creative talent flourishes as never before.
Long-tail proponents often portray best-selling entertainment as lowest-common-denominator
compromises whose only real advantage is lower cost made possible by large-scale distribution
and sales. If technology makes scale less important, they argue, people will turn to the more
idiosyncratic offerings that they really prefer. In principle, at least, this creates exciting new
possibilities for small-scale sellers.
In practice, however, winner-take-all effects still appear to dominate. Long-tail proponents
predict that the least-popular offerings should be capturing market share from the most popular.
But as Anita Elberse, a professor at the Harvard Business School, recounts in her 2013 book
"Blockbusters", the entertainment industry's experience has been the reverse. Digital song titles
selling more than one million copies, for example, accounted for 15 percent of sales in 2011, up
from 7 percent in 2007. The publishing and film industries experienced similar trends.
What's happening? One possibility that today's tighter schedules have made people more
reluctant to sift through the growing avalanche of options confronting them. Still, the growing
market share of top sellers doesn't invalidate the promise of small-scale creative energy. Using
big data, producers can now take aim at highly idiosyncratic buyers, and online searches help
many such buyers find just the quirky offerings they're seeking.

summarize this in 3-5 sentences​

Answer 1

Creative people have never had better opportunities to display their talent.

Answer 2

The summary of the given passage is given below.

Explanation:

• The work of the artists whose lives are being transformed by digital technology is a vast and varied.
• Some are creating work that pushes the boundaries of what we define as art, and these artists are leading the charge for new directions.
• Others are taking creative advantage of the digital medium to create compelling, accessible, and personalized work for their audiences.

• The ability to share artworks, create a digital archive of an artists work, and expand audiences for artworks are examples of the advantage of digital technology for artists.
• Technology provides artists with access to innovative new forms of making, viewing, and distributing art and work.