ITC is one of India's foremost private sector companies which has rapidly scaled up presence in its newer
FMCG businesses comprising Branded Packaged Foods, Lifestyle Retailing, Education and Stationery
products, Personal Care products, Safety Matches and Incense Sticks (Agarbatti), It has also played a
significant role in empowering farmers in rural areas through its programme 'e-Choupal'. It has used
internet, to provide farmers with farming know-how and services, timely and relevant weather information,
transparent price discovery and access to wider market. Today four million farmers use e-Choupal to bargain
as virtual buyers cooperatives, adopt best practices, and for matching up to food safety norms. ITC has taken
various initiatives to empower women and improve primary education in rural areas.
On the basis of the given information about ITC, answer the following questions:
(a) Specify the interest group towards which ITC discharging its social responsibility?
(b) State the kind of social responsibility being discharged by the company
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ITC is one of India's foremost private sector companies which has rapidly scaled up presence in its newer
FMCG businesses comprising Branded Packaged Foods, Lifestyle Retailing, Education and Stationery
products, Personal Care products, Safety Matches and Incense Sticks (Agarbatti), It has also played a
significant role in empowering farmers in rural areas through its programme 'e-Choupal'. It has used
internet, to provide farmers with farming know-how and services, timely and relevant weather information,
transparent price discovery and access to wider market. Today four million farmers use e-Choupal to bargain
as virtual buyers cooperatives, adopt best practices, and for matching up to food safety norms. ITC has taken
various initiatives to empower women and improve primary education in rural areas.
On the basis of the given information about ITC, answer the following questions:
(a) Specify the interest group towards which ITC discharging its social responsibility?
(b) State the kind of social responsibility being discharged by the company