IV.
Long answer type questions:
1. Write a detailed note on the positive effects of media.
Setting agendas by media can effect democracy. Explain.
3. How was technology changed in media?
Answers
Answer:
Agenda-setting theory was formally developed by Max McCombs and Donald Shaw in a study on the 1968 American presidential election. Agenda setting is a social science theory; it also attempts to make predictions. The theory also suggests that media has a great influence to their audience by instilling what they should think about, instead of what they actually think. That is, if a news item is covered frequently and prominently, the audience will regard the issue as more important.
Explanation:
Some positive effects include:
- Motor skills are improved by typing, clicking, playing games, and other tech related finger skills.
- Hand eye coordination or even quick thinking can be helped.
- Access to mass news media can improve reading skills.
- Social network activity is theorized to improve writing and socializing skills.
Setting agendas by media can effect democracy. Explain.
Setting of an agenda’ by the media means that the media plays an important role in shaping our thoughts. By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai
How was technology changed in media?
Major Trend 1: Mass Digitalization
Major Trend 2: Freelance Mania
Major Trend 3: Content, Content, Content
Major Trend 4: Video Technology Is Rapidly Advancing
Major Trend 5: Generational Shifts
Major Trend 6: Internet Delivery
Security and Regulatory Compliance
Moving Forward