(iv) name any two external environment appraisal tools
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Organizational environment consists of both external and internal factors. Environment must be scanned so as to determine development and forecasts of factors that will influence organizational success. Environmental scanning refers to possession and utilization of information about occasions, patterns, trends, and relationships within an organization’s internal and external environment. It helps the managers to decide the future path of the organization. Scanning must identify the threats and opportunities existing in the environment. While strategy formulation, an organization must take advantage of the opportunities and minimize the threats. A threat for one organization may be an opportunity for another.
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Environment appraisal is a method by which an industry studies the local nature.
To evaluate the measurements to be taken for the benifit of business oriented purposes.
Different tools are used in this whole procedure, this tools can be classified into two major divisions,the internal and the external.
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