jago grahak jago essay
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Jago Grahak Jago is a consumer awareness programme started by the Indian Government in 2005.
As part of this initiative, the government has used multiple channels to create consumer awareness through Print media advertisements, Audio Campaigns, Video Campaigns, etc., are being used for consumer information and education.
Means the right to acquire the knowledge and skill to be an informed consumer throughout life.
Ignorance of consumers, particularly of rural consumers, is mainly responsible for their exploitation.
It is one of the most prosperous operations initiated by the government.
People can inquire about information about customer rights and even issue grievances against the infringement of their rights.
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