Jay is working as the Chief Executive Officer of a soft drinks company. The
company is doing its business in collaboration with a soft drinks company of
France. Jay’s friend, Swami a teacher of Business Studies in a reputed
college was discussing the ‘Marketing’ chapter with his students. He wanted
clarity from Jay about the factors which affect the marketing decisions. Jay
explained that there were a large number of factors affecting marketing
decisions which may be divided into two categories: (i) controllable factors,
and (ii) non-controllable factors. Jay further explained that controllable
factors became marketing tools that can be constantly shaped and reshaped
by marketing managers, to achieve marketing success. Identify and explain
the set of marketing tools that can be constantly shaped and reshaped by
marketing managers.
Answers
Answer:
to deforestation in over five million hectares of forest lands, a new analysis has shown. Despite attempts made to reduce deforestation, the amount of forest land taken over by industrially valuable crops, like palm oil trees, has remained steady from 2001 to 2015.
The real players behind the deforestation pattern are the corporates. Destruction of forests for plantation of selective crops that are profitable lies at the core of the issue. Although corporate commitments on reducing deforestation have had some positive effect in the Amazon basin, the current trend hints towards its inadequacy.
Philip Curtis, the geospatial analyst currently working with the sustainability consortium based in Arkansas, developed a computer analysis method to find out major causes of the deforestation pattern. He and his team identified five possible causes of deforestation- wildfire, large-scale agriculture, small-scale agriculture, urbanisation and logging of trees. According to their analysis published in the Science magazine, about 27% of the total deforestation during the period 2001 to 2015 was due to large- scale farming and ranching.
Large-scale