Jeneel Pvt. Ltd. always distributes its products to wholesalers rather
than to individual retailers. They believe that wholesalers provide
them better 'oenefits as compared to others. What benefits do wholesalers
provide them? Discuss four points
Answers
Answer:
The American Marketing Association has defined the wholesaler as “a business unit which buys and resells the merchandise to the retailers and the merchants or to the industrial, institutional and commercial users but does not sell insignificant amounts to the ultimate consumers.”
“The wholesaler is one who buys goods on a large scale with the objective of selling them at a profit in smaller quantities. He buys from the producers that is the extractor or manufacturer and sells to the retailers, and is, therefore, the connecting link between these two”.
Explanation:
1. Introduction to Wholesalers 2. Definition of Wholesalers 3. Evolution 4. Characteristics 5. Need and Importance 6. Types 7. Functions 8. Role
9. Services Provided by Wholesalers 10. Market Activities. 11. Managing Wholesale Operations 12. Measuring Wholesaler Performance 13. Marketing Decisions 14. Benefits 15. Issues.
Answer:
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