Business Studies, asked by mehtakavita3937, 1 year ago

Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor's in search results when people enter keywords like "sailing excursions on san francisco bay." which automated bid strategy could help him attain the top position?

Answers

Answered by nmalavikamohan
0
Target Outranking Share can help him attain this. This is a type of portfolio bid strategy, which helps one's ads outrank ads by others with automated bidding across multiple campaigns, ad groups and keywords. By using this bidding strategy, he can specify particular competitors ads by whom, he wants to outrank.
Answered by ChetanRA
0
Target outranking share is the answer you are looking for.

Target outranking share is a feature within Google AdWords that will allow Jonathan to automatically raise or lower his bid in order to outrank an ad from another competitor. He can select the domain name which he wants to outbid and AdWords will automatically raise his bid when required to ensure that he is always at the top position in the search results page.

Therefore, Jonathan can use the Target outranking share feature to ensure that his ad appears first whenever someone searches for "sailing excursions on San Francisco Bay".
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