Question

Journal of consumer psychology

Answer 1

Journal of Consumer Psychology

Country United States

Subject Area and Category Business, Management and Accounting
Marketing

Psychology
Applied Psychology
Publisher Lawrence Erlbaum Associates Inc.
Publication type Journals
ISSN 10577408, 15327663
Coverage 1995-ongoing
Scope The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.

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