just naming a product may not make us buy it . Give reason
Answers
Consider this: 1,024,384 trademark applications were filed in the United States in 2018.
There are now so many new brands popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available.
When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch.
Because not just any name will do. Your product name needs to fit within your broader brand name umbrella while telling its own unique story to consumers. It also needs to be memorable, findable (particularly on search engines), unique, understandable, and relevant.
In this article, we’ll cover:
Product Name Must-Haves
The Role of Your Product Name
Questions to Consider Before Choosing a Product Name
10 Tips for Product Naming Success
Best Practices for Designing a Concept Test
Product Name Must-haves
Brand synergy: Ensure your product name aligns with your brand identity and overall strategy.
Resonance: Your product name must resonate with your ideal customer, evoking the desired feeling, perception, or impression.
Scalability: Think long-term. Do you see this being a stand-alone product or if it’s successful, could it grow into a larger product line? If you envision the latter, you’ll want to take that into consideration when choosing a name.
Visibility: If people can’t easily find and search for your product online, consider it dead on arrival.
Distinctiveness: Competition will be fierce. You want a name that will make your product stand out from the crowd.
Longevity: Don’t be tempted to use the latest fad as inspiration for your new product name. Ask yourself, “will this name make sense to people in 20 years?”
Simplicity: Sometimes, we misspell something and Google figures out what we meant and points us in the right direction. But do you really want to leave it up to chance? Make sure your product name isn’t too difficult to spell or pronounce; otherwise, people will have a hard time finding it and talking about it. Make it easy for your audience.
The Role of Your Product Name
Your product name should just sound cool (although that doesn’t hurt), its primary job is to guide your ideal customer to buy it, by showing them why it’s the right choice for them.
If you’re in the market for a new laptop and because you carry it in your backpack all day, being lightweight is the most important feature for you, would you go for a MacBook Pro or a MacBook Air? There’s a clear winner here.
The name of your product should also instill confidence in your brand. This is accomplished with consistency. If all of your product names sound like iPhone, iPad, iTunes, and you suddenly launch a new music service called “Streamy,” it’s going to sound random and could potentially cause your customers to lose trust in the brand.
Lastly, your product name should help your brand to generate buzz. You want your name to be the one that turns generic items into something specific. Think of brands that have made a mark. How many of us ask for a Kleenex, even if we’re reaching for a generic brand of facial tissue
10 Tips for Product Naming Success
1. Be Descriptive
The first place most people start when they have to name a product is to simply create a name that describes what the product does. Grammarly is a perfect example of a descriptive name. People use it to check their grammar. It can’t get more descriptive than that!
2. Use Real Words with a Twist
Words don’t have to be used literally in a product name. They can be suggestive like Ford’s Mustang (it’s fast and sleek) or Ford’s Expedition (it’s built for adventure).
3. Add a Prefix or Suffix
You can turn a common word into a product name simply by adding a prefix or suffix to it. Apple uses this product naming technique all the time with the iPhone, iPad, and iTunes offering perfect examples.
4. Create a Compound Word
Since so many brand and product names are already trademarked and the associated domain names have already been registered, it’s very common these days for product names to be compound words made by putting two words together to form an entirely new brand or product name. PhotoShop, TurboTax, and Stick Ups are great examples.
5. Make up a Word
One way to ensure your product name is unique is to make up a word. Gatorade, Fritos, Doritos, and Tostitos are popular examples.
6. Change Spellings
Products like Trix, Kix, Fantastik, and Liquid-Plumr use real words that are misspelled. It’s creative and helps when the name you want is already trademarked or the related domain names are taken.
Answer:
work a product may not make us buy becouse it may done all the worship it may not be buy and sold