justify the title 'Quality'- upto 10 masks
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Answer:-
“Quality” tells the story of Mr. Gessler, a German shoemaker. Although Mr. Gessler makes the best boots in London, his business is failing because he is unable to compete with the big companies around him. These companies, we learn, earn their customers not through quality but advertising. Mr. Gessler is ultimately triumphant in that he is able to establish his own conditions for success; what matters most to Gessler is that he produces quality boots, and in this regard he succeeds.
Gessler views making boots as an art during a time in which the world around him is increasingly shaped by the buying and selling of commodities. Mr. Gessler refuses to give into modern business practices. Whereas his competitors depend on advertisement, Gessler’s approach is minimalist in nature:
There was no sign upon it other than the name of Gessler Brothers; and in the window a few pairs of boots. He made only what was ordered, and what he made never failed to fit.
Mr. Gessler tells the narrator that “Dose big virms ‘ave no self-respect.” Ultimately, Gessler’s triumph is that of an artist who respects himself and his work. Mr. Gessler makes a quality product—it is so high quality, in fact, that the narrator claims it lasts forever. But Mr. Gessler is less concerned with selling more boots and making a profit than he is making a work of art, and in this regard he succeeds on his own terms.
Explanation:-
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