Kellogg’s cereals were best served with cold milk without adding sugar. The Indians liked their breakfast hot and savoury, if not sweet. Due to this mismatch, it miserably failed to make a blow in the Indian market. Where did the Company fail?
A) Company failed to identify the competitors in the market
B). Company failed because of its market research
C) Company failed because of their product quality
D) Company failed due to diversity in culture
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all options are too difficult to understand
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