Business Studies, asked by naohheart8825, 11 months ago

Key behaviour aspects of consumers that affect advertising communication

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Answered by Anonymous
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Explanation:

➡️ The factors which influence consumer behaviour

Psychological (motivation, perception, learning, beliefs and attitudes)

Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)

Social (reference groups, family, roles and status)

Cultural (culture, subculture, social class system).

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