Question

Key factors of mass communication that affect globalisation

Answer 1

Media refers to the different means of communication like radio, television, internet etc. It plays a very important role in shaping human mind. Mass media is a section of the media determined to reach a greater audience. Most globalization theorists believe that media has played an important role in acceleration of globalization. With the increase in the importance of economic, cultural and technological integration between countries, it has a great impact on our society's personal lives. It is because of globalization that today there is an increased access to a broad range of media. (Impact of Globalization on Media)

Globalization has a great influence on the media and further its impact on us. The most visible effect of globalization is wide spread communication. The introduction of newspapers, magazine, internet and TV has immensely helped to spread information and has helped people to come together from all over the world. However this impact has its own disadvantages, its advantages are much more..