Kitchen is the life-line of every home as that’s the place where we whip delicacies and store all our favourite snacks and savouries. Keeping a kitchen organised and clutter-free is a full-time task since it is the one place that is visited by everyone in the family.
Keeping that in mind, Sheetal Company is manufacturing kitchen storage plastic canisters of big, medium and small sizes for the household purpose. These canisters are air tight containers, available in different colourful patterns, designs and multiple shapes and also available in sets as well as in single. These products are made from Food Grade Plastic and now it has to be marketed by Sheetal Company.
Given the arguments against the use of plastic, Sheetal Company is finding it very difficult to market their products in the market. You are Mr. Mahesh been employed very recently by this company. You are facing a lot of challenges ahead to market these products to improve the sales.
You are challenged to:
Find a Target market for the product
Consider the suitable STP approaches
Discuss the Marketing communication mix for the product along with selection of media.
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