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A promotion expense is a cost companies incur to market their products or services to consumers. Companies engage in promotion expenses in order to boost sales and revenue. Promotion expenses are deducted from revenue on the income statement.A promotion expense is a cost companies incur to market their products or services to consumers. Companies engage in promotion expenses in order to boost sales and revenue. Promotion expenses are deducted from revenue on the income statement.A promotion expense is a cost companies incur to market their products or services to consumers. Companies engage in promotion expenses in order to boost sales and revenue. Promotion expenses are deducted from revenue on the income statement.