Learning Task 3: Read and understand.
Layout is such an important part of making a poster. You do not want a
boring and flat poster. A common poster is not that limited in space. There is
enough room to place everything and tell a story. A good layout artist,
however, does not use all the space in his/her poster. How space is utilized is
just one
Basics of a Layout
1. List down all the materials.
2. Make several studies or sketches Move your elements around. Sketch as
many thumbnail ideas as possible. After critiquing your ideas, select your
best three ideas and translate them into final designs.
3. Theme-Decide which important message do you want to communicate to
your viewers
4. Title - The central theme of your poster is determined by the title. The title
should be the largest text and most readable ( from at least 5 ft. away ) and
should be tied with and supported by all the other elements on the poster
design.
5. Colors-Use a solid color for the background not a pattern. Limit the
number of colors as well - too many of them is distracting. Use bright colors
to lead viewer's eyes to the center of interest or for emphasis. Avoid placing
beside each other any color that clash or that fade each other out. Choose
colors that help communicate the message and unify all the elements
together.
6. Words / Fonts-How would the words be placed? Which words should be
large? Which small? Should the words be set formally or San-serif ( without
projecting features at the end of the strokes ) carefree and fun types, bold or
italicized? How they appear on a poster contributes to the power and visual
appeal of the design
7. White space-White space is a vacant area in a poster. There are no texts,
pictures or other graphic images covering the white space. The viewer's eye
will be overwhelmed if you have too little and wander if you have too much.
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