LILLA LANG
onstaeration by the company.
(3)
19. Recently, Saffola Oats has launched Oats with two new variants, Saffola Masala oats with Italian and
Chinese flavour in order increase its market share. The USP is to deep dive into ethnic recipes across
the country and make them easily available. It is coming up with traditional food with contemporary
taste and look. It has deepened its supply chain and distribution system. The company launched Ad
campaign themed 'The Smarter Way To Stay Fit'. The idea was to create a simple and healthy way to
live life. The shape of the pack is user friendly where one follows the instructions and can enjoy the
flavors of Italy and China with the goodness of Oats. The pack is a real tool of communication. The brand
claims to have no preservatives and no color in the variants. On the basis of the given information about
Saffola Oats, answer the following questions: - Name and explain the element of the marketing mix not
highlighted in the above case. - Discuss the factors to be considered for taking decision about the
element of marketing mix
(5)
Answers
Explanation:
LILLA LANG
onstaeration by the company.
(3)
19. Recently, Saffola Oats has launched Oats with two new variants, Saffola Masala oats with Italian and
Chinese flavour in order increase its market share. The USP is to deep dive into ethnic recipes across
the country and make them easily available. It is coming up with traditional food with contemporary
taste and look. It has deepened its supply chain and distribution system. The company launched Ad
campaign themed 'The Smarter Way To Stay Fit'. The idea was to create a simple and healthy way to
live life. The shape of the pack is user friendly where one follows the instructions and can enjoy the
flavors of Italy and China with the goodness of Oats. The pack is a real tool of communication. The brand
claims to have no preservatives and no color in the variants. On the basis of the given information about
Saffola Oats, answer the following questions: - Name and explain the element of the marketing mix not
highlighted in the above case. - Discuss the factors to be considered for taking decision about the
element of marketing mix