List any five tasks which is common for Human but difficult for machine.
Answers
Last summer I went through a robot phase. I bought a robot vacuum cleaner, a family robot and a drone. They are all great fun. And they reflect a growing trend: you can't open a trade journal nowadays without reading about the increasing popularity of robots. The automation of many existing processes is taking place at top speed and many people are rightly worried about whether or not they will still have a job in a few years' time. Some visions of the future see almost no place for people at all. We end up in a scenario where we either spend all day lying in a hammock, being waited on by robots, or else we are being exterminated by the Terminator and his friends!
Yet the truth cannot be denied. Robots have already been replacing people for years and this will happen increasingly in the next decade. But this does not mean that people will no longer be important in the world of business. In my new book, When digital becomes human, I discuss both the digital transformation, as represented by robots, but also the human interactions that indispensible to the modern customer relationship. Both these aspects are crucial, but at the present time we are talking too much about robots and not enough about people. Two out of every three consumers attach great importance to the human touch. Nobody thinks that this human aspect is unimportant. 73% still want human contact with the companies they deal with, even if the digital channels are working perfectly.
In this article I want to highlight a number of examples of things that people can do for customers that robots will be unable to do for at least the next 20 years – and probably longer.