List down and describe several strategies for implementing e-commerce using the Web, including some of the decisions that need to be made, selecting the appropriate business model, the options available for accepting payments, and the process of designing and developing an effective Web site.
Answers
Below are several strategies for implementing e-commerce using the Web.
1. constructing a road map
Making a plan is crucial for achieving corporate objectives. The objective and vision here need to be crystal clear. Budget, resource, and constraint identification are equally crucial in this situation. The roadmap also includes preparing a few tools for digital marketing and having a thorough understanding of how to use them.
2. Analytical audit
Starting out, technology should be picked. Customization choices should be examined once it has been chosen. These solutions ought to be able to strengthen the business plan. It's crucial to consider the type of clients or customers involved while choosing a business plan. Customer flow, solution implementation, gap analysis, etc., can all be aided by a thorough assessment.
3. Acquiring
Customer engagement and acquisition are crucial after researching different tools to use. Here, sales principles can be really useful. Different channels and brand incentives can be used to attract and keep customers.
4. Maintenance
The best method is to use feedback forms to retain customers. To improve the general experience of customer engagement, questions regarding the product and feedback should be made.
5. Improvement of metrics
The metrics must first be completely established in order to optimise critical metrics. Metrics analysis can encourage repeat business from customers and help boost sales frequency.
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