List four objectives of the media
Answers
With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts. Social media has provided measurable results with strategies such as lead generation and social selling in addition to useful points of contact between brands and consumers. In 2017, a massive number of marketers used social media as their primary channel for B2B or B2C communications. According to Social Media Examiner, 97% of marketers used Facebook for B2C and 81% used LinkedIn for B2B.
By collecting data from social media conversations and applying them to consumer profiling efforts, brands can better understand consumers, create more highly targeted campaigns, and improve efficiency with informed decision-making processes. Social media intelligence enables brands to:
Heighten brand awareness
Increase social community size
Accurately target audiences
Strengthen engagement strategies for increased brand loyalty
Increase customer satisfaction and positive brand perception
Convert social followers into qualified leads and new business
Objectives of the media -
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• Gathering and providing different types of news of different genres to the population of that nation.
• Manipulate the audience as per the necessity of the media platforms for their own benefits. In this case,the government pressure is a major factor.
• To highlight the incidents which will not get enough spotlight by themselves.
• Review and analysis of the different things of a nation about different aspects.