Question

List out the differences between Consumer Behaviour of Women in a closed culture (as described by this case) in Saudi Arabia and in a open culture (say, in Western Eupore). Highlight the cultural implications for a Woman consumer and also for a marketer in the given context. Think of creative applications of ‘reference groups’ to market to the Saudi Arabian Women, say for a personal care product ( toiletries or beautification products).



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Answer 1

Answer:

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Explanation:

List out the differences between Consumer Behaviour of Women in a closed culture (as described by this case) in Saudi Arabia and in a open culture (say, in Western Eupore). Highlight the cultural implications for a Woman consumer and also for a marketer in the given context. Think of creative applications of ‘reference groups’ to market to the Saudi Arabian Women, say for a personal care product ( toiletries or beautification products).