Question

List some controllable aspects of marketing.

Answer 1

Answer:

The four controllable factors of the marketing mix (product, price, promotion, and place) can be manipulated to develop an effective marketing plan, but what can companies do about the uncontrollable factors?

Answer 2

Answer:

The four controllable factors of the marketing mix (product, price, promotion, and place) can be manipulated to develop an effective marketing plan, but what can companies do about the uncontrollable factors? Successful marketers focus on these aspects of marketing, as well.

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