Question

List the relative advantages and disadvantages of involving the customers in the concept generation process

Answer 1

Explanation:

Advantages,

In concept generation if we involve the customers, then we would get a product that is the need of the people and people would buy it then

The concerns of customers are pre addressed

There will be less chances of product failure

The needs or gaps in market shall be filled

Disadvantages

Listening to people can lead to some confusion as people opinions would vary.

The concept might not get into a feasible product

Answer 2

Consumers may be deeply enthusiastic to help a marketing team enhance product quality by fulfilling their needs, but there are both benefits and drawbacks of involving customers in idea creation activities.

Advantages -

• Customers will develop some loyalty and pride in the resulting product, and the confidence that an appropriate development process has been followed to create the best product possible.
• Holding the team in touch with the clients would keep the team talking about how to fulfill their needs.

Disadvantages

• The team can be uncomfortable with various unfamiliar customers.
• Developers and customers often have similar goals but not identical ones. Both are interested in creating new products of high quality, but they are at odds economically