list two objective of media
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A media objective is a clear, succinct statement of a goal. It tells what the media plan should accomplish in very specific, often measurable terms. The rationale supports the media objective with marketing facts – it tells why the objective makes sense. It is a common courtesy to the reader to label each objective.
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Objectives of media are as follows:-
♦ Seperation of news from opinion.
♦ Seperation of news and business interest of the newspaper. If the two get mixed up, it may interfere with the media's responsibility towards people at large.
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