Long notes on Trading Indian Wares In International trade Fair
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Trade fairs, conferences, business events, economic forums and exhibitions can be defined in a unified manner as sophisticated platform for conducting business on a national and international scale. It is more than just a marketing tool as the entire marketplace is at your fingertips. As a source of market information they fulfill your needs in a centralized way.
They provide an excellent opportunity to assess opinions from clients and determine market potential, conduct research and evaluate competition, develop commercial structures by identifying new agents and distributors, and initiating joint ventures and project partnerships.
"Exhibitions provide a unique networking platform to both Indian and foreign participants. They help in promotion, marketing and publicity efforts of participating companies. Exhibitions lead to joint ventures, tie-ups and they also help bring in investment in the Country", says Dr. Amit Mitra, secretary general, FICCI.
As a reliable media for exchange of information, exhibitions are being globally recognized as the apt medium for doing business today. In the words of Prem Behl, Chairman and MD, Exhibitions India Group, "The current economic slowdown is the ideal time for the industry to showcase its presence on exhibition floor as the industry is very much in a position to reinforce its tenacity, strength and collaborative nature.
In fact, in tough market conditions, it becomes all the more imperative for all businesses to show greater visibility, strong fundamentals and continuation of businesses. The platform is ideal for exhibitors to nurture the trust and confidence across the supply chain."
Agrees Udo Schuertzmann, MD, Messe Duesseldorf India Pvt. Ltd, "Exhibitions and conferences bring all the potential buyers at a single platform wherein they have an access to entire gamut of products and technologies. The tools of the exhibition industry like live demonstration, product launches, touch and feel of the product, networking opportunities, etc., all further foster sales.
Fairs had little impact on business activity till mid-seventies but with the amalgamation of Directorate of Exhibitions, Indian Council of Trade Fairs and India International Trade Fairs Organisation, the Trade Fair Authority of India (TFAI) was formed in March 1977 as an acceptance of the role of fairs and exhibitions in promoting trade and industrial activity.
What followed was a number of fairs organized in Pragati Maidan during the period 1977-1992. The advent of liberalization saw a new development to further enhance the productivity of fairs; the Trade Development Authority was merged with the TFAI to form India Trade Promotion Organisation in early 1992. The step catapulted the fair industry to the new levels of excellence.
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