Looking at the average profile of segment 1, would you say that members of this segment are typically...
Recurring customers with the best recency of all segments
Recently acquired customers who have made few purchases so far
Customers who do not spend much money on average, but are very loyal
Extremely profitable customers
Customers with poor prospects in terms of loyalty and profitability, due to the few purchases they
have made so far
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One of the most popular, easy-to-use, and effective segmentation ... RFM stands for Recency, Frequency, and Monetary value, each ... Furthermore, this Engagement parameter could be defined as a ... the more recent the purchase, the more responsive the customer is to
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