Question

LOUSE
Q1 Identify the various comparative scaling for the given examples and give reason for your
answer:-
a. Which Biscuit do you prefer on the basis of Taste?
1. Parle-G
2. Tiger
3. Britannia
b. Rank the following services in order of importance to you, while selecting a new mobile
service provider. The most preferred as 1, the next as 2 and so on.
1. SMS
2. Caller tone
3. Connectivity
4. Internet
c. Allocate marks out of the total 100 marks to following apparel brands on the basis of quality.
1. Armani
2. GUCCI
3. Zara
[10 Marks)
​

Answer 1

Comparative scaling refers to the common quality used to compare two or more products.

Also, we are asked to give an answer and the reason why you chose the answer.

a. Which Biscuit do you prefer on the basis of Taste?


1. Parle-G


2. Tiger


3. Britannia

Comparative scaling: Taste

Answer: Tiger

Reason: Compared to Parle-G and Britannia, Tiger is more delicious. It has got this biscuity sugar taste. Parle-G and Britannia concentrate more on the health of the consumer but tiger concentrates on its taste.

b. Rank the following services in order of importance to you, while selecting a new mobile
service provider. The most preferred as 1, the next as 2 and so on.


1. SMS


2. Caller tone


3. Connectivity


4. Internet

Comparative Scaling: General importance

Answer: 1. Connectivity

             2. Internet

             3. SMS

             4. Caller tone

Reason:

1. Without connectivity, the phone doesn’t even satisfy its basic usage.

2. With the use of the Internet I can move around the city and can go anywhere.

3. SMS come next because I can leave a message to my parents about my whereabouts.

4. Caller tone is not a primary one for me because the communication among parties is important, not the tones.

c. Allocate marks out of the total 100 marks to following apparel brands on the basis of quality.


1. Armani


2. GUCCI
3.

Zara

Comparative scaling: Quality

Answer & Reason:

1. Armani 95 — Best quality material is used but priced much more than the cost of the material and making

2. Gucci 97 — Excellent material used, but sometimes breakable.

3. Zara 78 — Reduced prices when compared to other brands. Affordable, but sometimes no guarantee for the quality.