Loyalty programmes in services marketin
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A customer loyalty program is a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Successful programs are designed to motivate customers in a business's target market to return often, make frequent purchases, and shun competitors.
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A loyalty program targets customers who devote a significant amount of money and time to a business, their products and services. The program requires commitment from both the customer and the business and can influence the customer's buying habits because they know they will be rewarded.
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