M&M wants more powerful engines so that their tractors have an aesthetic
appeal. What does it signify about the international business environmental
differences of the host country and home country? Explain shortly in context of
social, technological and economic components.
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This statement signifies that there is a lot of competition at international level, not only at technological level but also with respect to social level, where the look of a product in a specific region also impacts its sales. M&M does not only want to make the engine better and powerful, but it also wants that the appearance of tractor should be appealing to its consumers. Hence the host country is also taking into account the liking of the home country or the country where the tractors have to be imported
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