Question

(m) Market segmentation is the
(primary, secondary, tertiary)
activity of a marketer.​

Answer 1

Answer:

Market segmentation is the process of dividing a target market into smaller, more defined categories. It segments customers and audiences into groups that share similar characteristics such as demographics, interests, needs, or location.

Answer 2

Answer:

Primary

Explanation:

• Market segmentation is the process of dividing buyers into distinct, measurable groups with similar wants and needs. Marketers decide which target segments to focus on to support corporate strategy and growth after identifying different segments.
• Market segmentation is the process of grouping a small group of buyers who have similar wants or needs.
• In other words, it is the division of a large market into small subgroups based on buyer needs, desires, and characteristics. It is a market-capture strategy that divides people.
• Market segmentation is the marketer's primary and sole activity because it allows the marketer to focus on small subgroups or homogeneous groups of people, allowing him to focus on his production and services. Thus, market segmentation divides large groups of customers into homogeneous subgroups with similar needs, desires, wants, behaviors, and personalities.

Thus this is the answer.

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