Question

macro marketing concept was represented by?
A. S.J.Levy
B. R.Meyer
C. Kelly E.J.
D. Peter F.Drucker​

Answer 1

Answer:

Answer will be Robert bartels

Answer 2

Macro marketing was represented by Robert Bartels.

• Robert Bartels coined the phrase "macromarketing" for the first time in his 1962 book, The Development of Marketing Thought, which addressed upcoming developments and changes in marketing.
• These included more comparative study, conceptualization, and interdisciplinary research, among other things.
• Macromarketing aims to conduct the marketing of products, services, and ideas in a way that is consistent with the public good and society as a whole since it is designed to reflect society's ideals.
• Researchers think macromarketing research is valuable because it focuses on comprehending how people and society innovate, adapt, and learn.
• While some scholars hold that macromarketing serves as the conscience of the profession of marketing, others contend that it is most valuable for its scientific rigour and impartiality, employing techniques like A/B Testing.

Macro marketing was represented by Robert Bartels.

#SPJ2