Question

Macy's needs to tailor its merchandise more to suit local tastes. Management believes that the colors, sizes, brands and styles of clothing and other merchandise should be adjusted based on sales patterns/patterns in each Macy's store. For example, a store in Texas might sell clothing with larger neck sizes and brighter colors than in New York, or Macy's on State Street Chicago might sell a variety of makeup colors to appeal to young people. trendy shoppers of this region.
1. Would you please analyze the business strategy that Macy's managers are pursuing to gain competitive advantage?

2. How can the information system help Macy's managers implement this new strategy?

3. What data should the system collect to help support sales management decisions to implement this new strategy?

Answer 1

Answer:

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