Main features of the jago grahak jago programme
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Consumer protection initiatives by the government hinges on three basic parameters. Ensuring a legal framework that comprises of Consumer Protection Act. Secondly, evolving standards for different products to enable the consumers to make an informed choice about different products.
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Jago Grahak Jago" is a publicity campaign undertaken by the government to inform the common man about his rights as a consumer. The campaign specially targets the remote and rural areas. It has been widely publicized through print and visual media.
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