main principles of media
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All media are constructions. Perhaps the most important concept in media-literacy education is that the media do not...
The media construct reality. All of us have a "construct," the picture we have built up in our heads since birth, of...
Audiences negotiate meaning in media. Basic to an understanding of media is an awareness of how we interact with media...
Media have commercial implications. Media literacy includes an awareness of the economic basis of mass- media production...
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