Question

Major sources of ideas for product development comes from

Answer 1

Internal and External Department. Companies research and development generate many new product ideas. New product ideas may also originate from development efforts outside the company. Sources include inventors, private laboratories, research universities, and small high-tech firms

Answer 2

New Product Strategy – Innovators have clearly defined their goals and objectives for the new product.

Idea Generation – Collective brainstorming through internal and external sources.

Screening – Condense the number of brainstormed ideas.

Concept Testing – Structure an idea into a detailed concept.