Question

make a comparative study of market for goods-advertisment then and now.​

Answer 1

Answer:

Basically, comparative advertising encompasses any and all marketing tactics that involve the comparison of two or more products or services. Thanks to its broad definition, comparative advertising can be executed across media: digital, print, TV, radio, outdoor, and more. As long as the value of one product or service is being communicated through its comparison to another product or service, it qualifies as comparative advertising.

I’ve got plenty of examples to share with you all. But first, I think it’s worthwhile to discuss the why of comparative advertising.