Make a project on" changing consumer awareness amongst households".
Make a project on" changing consumer awareness amongst households". lents Make a vroject any (Mie of the following •CHANGING CONSUMER AWARENESS AMONG HOUSEHOLDS"
Answers
Process of development along with expansion of globalisation and liberalisation process has increased number of consumer related problems.
Consumer protection has significant place in political, economic and social agendas of various nations.
Government has taken steps to protect consumers.
Education is life long process of consistently gaining similar information, knowledge and skills.
Consumer education is a significant part of this process and is basic consumer right that should be introduced at school level.
Most significant method in consumer education is awareness of the rights.
Consumer education is incomplete without responsibilities and duties of consumers and this changes a persons attitude to huge extent.
Definition of Consumer Awareness:
Consumer awareness is making consumers aware of buying rights.
Normally commercials and ads increases consumer awareness as well as "word of mouth".
Need of Consumer Awareness
1) It has been seen that people for whom different schemes has been taken up by Bureau of Indian Standards and don't get benefit as expected.
As because they aren't fully aware of these schemes and benefits.
Also knowledgeable and aware consumers aware of rights and responsiblities can protect themselves effectively.
Need of the hour is therefore for educating common consumers generally those in rural areas who are prone to exploitation.
Once they are educated and made aware of those schemes that has been made for their benefits and also redressal forum that is available the benefit of various schemes in true sense will reach common consumers of the country.
2) Existing customers knowledgeable regarding products/services consumer awareness programs make more informed buying decisions.
Consumers can't purchase products and services if they don't know they exists.
Lack of consumer awareness in any industry can destroy sales.
If specific products and services are well known than those products and services will remain on front line in sales.
It's important to implement consumer awareness programs that will bring into light and make target audience aware of products/ services a company provides.