make a water park impressive website in which internal linking is there
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I’m like most SEOs I know. I get excited about advanced SEO tactics — stuff like site framework auditing and data researching via end-user value. It makes me feel smart. Plus, it gets results!
But, there’s one advanced technique that a lot of SEOs completely neglect.
It doesn’t seem that advanced. It might seem kind of boring. And, it doesn’t sound like it gets results.
It’s called internal linking.
The first time I realized the value of internal linking was when I had been blogging for five years. I would faithfully open up my computer each day, write an article and move on.
Write. Publish. Repeat.
Five years!
Over time, I had written hundreds of posts! It occurred to me that if I started linking to my old articles within new articles, I could give my readers more value — more stuff to read, more information to gain.
So, I did it. It started simple. Whenever I wrote a new article, I would just add a link to another article that I had written, creating an internal link.
Guess what. When I started doing that, my site exploded! I watched my engagement metrics hit the roof (organic search engine ranking, low bounce rate, higher session duration, more pages per session). Internal linking was working!!
It was amazing, so I decided to dig in and discover exactly how to improve SEO through internal linking.
Here is a step-by-step guide that you can use to boost your SEO using internal linking.
Learn how I grew my traffic to 195,013 visitors a month by combining this internal linking strategy with 4 other SEO tactics.
What is internal linking?
In case you need a quick overview of internal linking, here it is.
An internal link connects one page of your website to another page of your website.
Pretty simple, right?
Every website that has more than one page is connected in this way. It’s a simple issue of site design and architecture and the search engines expect it.
Websites have an overall design and architecture that keeps them structured in a logical way, like this common model.
Most websites have a central home page, and branch out into multiple menus and sub-pages. Some websites are more complicated.
One common SEO technique among earlier websites was to organize content into silos, in an attempt to improve keyword presence for a particular keyword category.
The silo organizational model was popular until recently. Many SEOs still follow the silo model, because it makes logical sense.
Of course, site architecture and structuring can get even more complex.
But, that’s not necessary.
In fact, a lot of the discussions about site architecture and internal linking aren’t helpful. They get way too complicated and spend way too much effort on something that doesn’t achieve real results.
Internal linking can be much simpler! I’ll show you how to perform a simple internal linking method that I’ve created.
First, though, it’s helpful to know why internal linking helps.