Question

Make advertise of milk product

Answer 1

You may have seen a new string of public service announcements plastered on bus shelters and tube station walls in recent months. Like any good PSA they are bold, eye-catching and feature some witty slogans. But these aren’t announcements from your usual government body – they’re from ‘The Department of Dairy Related Scrumptious Affairs’, and they are all singing the praises of milk, cheese and yoghurt.

The recently-renewed campaign is the latest from Dairy UK and the AHDB, who are hoping to ‘remind people of their love of dairy’ through emotive messages about gooey cheese toasties and generously-spread butter.

Dairy advertisers today may have more of a fight on their hands thanks to the rise of veganism and plant-based, but campaigns such as this have been popping up on our TV screens and in magazines for decades, especially those encouraging consumers to drink more milk.