Question

Make it easy for people to find a business on the web
20. Google Search Console “Crawl” reports let you monitor...?
A. If potential customers can access your web pages
B. If Google can view your web pages
C. How people interacts with your website
D. What information Google records about your site
21. What’s the first step in the search engine optimisation process for your website?
A. Off-site optimisation
B. Keyword research
C. Writing fresh content
D. Setting an ad budget
22. To improve your website's SEO performance, when should you consider updating your SEO plan?
A. When you write a new blog post
B. When you have a sale or promotion
C. When you add a new service or product
D. When you employ new staff
23. There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
A. The quantity of links is important, not the quality
B. The quality of links is important, not the quantity
C. Links hidden within code on sites improves your SEO performance
D. Links hidden within images on sites improves your SEO performance
24. When optimising a website for search, what impact do meta and title tags have on the search engine?
A. They are hidden messages that have no bearing on search engines
B. They are the on-page content that appears on your homepage, telling search engines what you do
C. They are automatically generated and help websites rank within search engines
D. They are embedded messages that help the search engine determine what’s on the page
25. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
A. It will help the ad stand out and encourage people to click it
B. It will guarantee the ad appears at the top of the search results
C. It will increase the amount of users across your entire website
D. It can increase the quality score of your ad
26. When advertising using Search Engine Marketing (SEM), you only pay...
A. when your ad appears within the search results
B. when a conversion happens on your website
C. when your ad is clicked by someone
D. when someone stays on your website for more than 2 minutes
27. If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
A. Website's homepage
B. Order confirmation page
C. Order form page
D. Contact us page
28. What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
A. Drive more traffic to your website
B. Target more people in different areas of the world
C. Ensure people see relevant ads that relate to their search query
D. Stop using negative keywords

Answer 1

what is this actually

Answer 2

20. Google Search Console Crawl reports let you monitor if Google can view your web pages.

Crawl enables Google to gauge your website and website content. As a result it is able to rank you in terms of your keywords and content relevance and also indexing your website and pages.