Make Note making :-
But the great evil of advertising is not that it is unproductive and wasteful; were it so, it
would be no worse than idleness. No. Advertising blasts everything that is good and
beautiful in this land with n hon-id spreading mildew. It has tarnished Creation. What is
sweet to any of you in this world ? Love? Nature ? Art ? Language ? Youth ? Behold
them all, yoked by advertising in the harness of commerce.
Aurora Dawn! Has any of you enough of an ear for English to realise what a crime
against the language is that (trade) name ? Aurora is the dawn. The redundancy should
assail your ears like the shriek of a bad hinge. But you are so numbed by habit that it
conveys no offence. So it is with all your barbarities. Shakespeare used the rhyming of
'double' and 'bubble' to create two immortal lines in Macbeth. You use it to help sell
your Dubl - Bubl Shampoo, and you have no slightest sense of doing anything wrong.
Should someone tell you that language is the Promethean fire that lifts man above the
animals and that you are smothering the flame in mud, you would stare. You are
staring. Let me tell you without images, then that you are cheapening speech until it is
ceasing to be an honest method of exchange, and that the people, not knowing that the
English in a radio commercial is meant to be a lie and the English in the President's
speech which follows, a truth, will in the end fall into a paralysing scepticim in which
all utterance will be disbelieved.
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