Question

make up pricing is ...for a firm trying to enter a market​

Answer 1

Answer:

Mark-up price = unit Cost/1-desired return on sales

The benefit of using the mark-up pricing is that it is very simple to calculate and understand. Also the same type of pricing used by all the firms in the industry, the price tends to be similar and hence, the price competition reduces in the market

Answer 2

Answer:

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